Rolando Rivas
Associate Vice President for Marketing & Communications

Rolando Rivas is an award-winning, results-driven Marketing Communications Executive with 30+ years of experience expertly launching and enhancing major brands in the higher education, telecommunications, and media industries. Rivas’ career has focused on defining brands, reaching new customers, and building successful teams. Skilled at progressively designing, implementing, and evaluating integrated marketing approaches encompassing all facets of marketing, advertising, and communications, Rivas has played an invaluable part of the Belmont Abbey College administration as he has led a rebrand, led a website redesign, a social media launch, an advertising launch, and continuously contributes to the college exceeding its annual enrollment goals. In addition, Rivas guides the college’s public relations efforts, the college’s leadership communications, internal communications, all its social media profiles, and the college’s website. Overseeing the college’s brand identity Rivas also is on the leadership team for alumni relations, fundraising, and donor relations. The leader of a small integrated team, Rivas has succeeded in making Belmont Abbey College the fastest growing Catholic College in America.