Dr. John Crane

Examples of classes taught by Dr. John Crane:

• Marketing
• Advertising and Promotion
• Consumer Behavior
• Sales and Sales Management
• Marketing Strategy
• Marketing Research
• International Marketing

• D.B.A. – Marketing, Anderson University (Indiana)
• M.B.A. – Marketing, Clarkson University
• B.S. – Management & Marketing, Gannon University

Publications

• Crane, J. W. (2010). Situational factors in the purchase of burial caskets for spouses or parents and the post-consumption satisfaction of older surviving spouses and children. ProQuest Dissertations and Theses database (UMI No. 3405880).

Published Panel Proceedings

• Crane, J. W. (2023, September 28). Incorporating ethics and social responsibility into the curriculum [Published panel proceedings: Position paper and presentation]. 2023 Fall Educators’ Conference of the Marketing Management Association.
• Crane, J. W. (2022, September 22). Analytics in the classroom [Published panel proceedings: Position paper and presentation]. 2022 Fall Educators’ Conference of the Marketing Management Association.
• Crane, J. W. (2021, October 15). Managing group projects or presentations [Published panel proceedings: Position paper and presentation]. 2021 Fall Educators’ Conference of the Marketing Management Association.
• Crane, J. W. (2011, March 4). Teach what you learn: Sharing your scholarly research in business classes [Poster session]. Midwest Scholars Conference, Indianapolis, IN.

Professional Memberships

• American Marketing Association, Member
• Marketing Management Association, Member

Evaluating strategic marketing decisions and gaining insights into consumer behavior through market research.