Bachelor Degree (B.A.) in Marketing
A Strategy for Lifelong Success
A marketing degree at the Abbey is unique because it combines strong marketing skills with the Catholic virtues of honesty and integrity, the building blocks of a solid career in marketing but also of a life filled with purpose. Your interest in communicating ideas, researching data, and delivering great results for others will be invaluable as you study various aspects of marketing and business and learn to practically apply them. Our faculty are well-versed in all aspects of marketing, communication, marketing research, data analysis, and more, and they take a personal interest in helping you thrive.
Possible career paths:
Marketing, Advertising, Public Relations, Market Research Analysis, Sales
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$60k
Average Salary For Marketing Majors
Curriculum
In addition to the specific requirements listed in the section below, all students at the Abbey are required to earn credits in our core liberal arts curriculum.
In addition to the other Core Curriculum requirements, the following are specific core requirements:
Nine (9) lower-division hours:
EC 202: Introductory Economics II
AC 211: Principles of Financial Accounting
BU 221: Spreadsheet Applications
Thirty-three (33) hours at 300 Level or above:
BU 309: Marketing
BU 315: Business Communication
BU 319: Advertising and Promotion
BU 350: Consumer Behavior
BU 409: Sales and Sales Management
BU 419: Marketing Research
BU 437: Supply Chain and Logistics
ET 402: Product Innovation & Development
IB 317: International Marketing
BU 416: Marketing Seminar
BU 453: Internship
*It is the student’s responsibility to verify that all degree requirements for graduation are fulfilled.
These courses highlight some of the ideas and authors you will consider as a Marketing major at Belmont Abbey College.
Business Communication
This writing- and speaking-intensive course gives special attention to forms of communication commonly found in the business world.
Marketing Strategy
Understand and develop a strategic marketing program for various products and services for initial market entry. Building on previous marketing courses, students will examine competitor analyses, market analyses, target market segmentation, product positioning and pricing, and implementation and evaluation of a comprehensive marketing program.
In this major, you will have the opportunity to intern at hundreds of local businesses in the Charlotte area, putting your career on the fast-track.
Many students who major in Business Management pursue an internship to enrich their educational experience. Business students in the past have completed internships with a wide variety of companies including CBS radio, Lincoln Financial Securities, and the Charlotte Bobcats. Students who wish to find an internship in their area of interest may contact Career Services at careerservices@bac.edu.
Here are a few other degrees available if you are interested in this field of study:
With Abbey Online, you get a quality education without ever having to step foot on campus. We tailor digital learning to fit your needs, from flexible programs to affordable course materials to support from your advisor every step of the way.
More about the experience
MIKE LAHETA 2012
Manager Corporate Sponsorships, NASCAR Hall of Fame
“Belmont Abbey truly exemplifies what it means to educate the whole person – mind, body and spirit – and I found opportunities and activities to support my learning, growth and development in all three areas. Having access to professors outside the classroom allowed me to explore areads of interest to me beyond the course curriculum. I think that is something that makes the Abbey unique.”
MOSES STANSBERRY 2013
“Marketing is an extremely competitive field but Belmont Abbey prepared me well. Career Services offered me an internship with the top media company in the world: Clear Channel Media. The week my internship ended, I was offered a paid position in the promotions department. Recently I was hired by Time Warner Cable Media to build marketing strategies for companies all over the US.”
Wall Street Journal
The Wall Street Journal is a must-read for Business students. The Journal primarily covers topics related to the American economy and international business. Students who read The Journal will acquire a more well-rounded view of the events and people shaping the worlds of business, finance, politics and technology.
