Dr. John Crane

Dr. John Crane
Dr. John Crane
Associate Professor and Vice Chair ,

Meet Dr. John Crane

Has been using the liberal arts education he received while getting his business degree as well as his marketing experience to help today’s students succeed personally and professionally.

Teaching students the multiple areas of marketing and how to evaluate strategic marketing decisions. 

“Everything can be marketed; how we choose to market makes all the difference.”

Examples of classes taught by Dr. John Crane:

  • Consumer Behavior
  • Sales and Sales Management
  • Marketing Strategy
  • International Marketing
  • Advertising and Promotion
  • Marketing Research
  • D.B.A. – Marketing, Anderson University (Indiana)
  • M.B.A. – Marketing, Clarkson University
  • B.S. – Management & Marketing, Gannon University


  • Crane, J. W. (2010). Situational factors in the purchase of burial caskets for spouses or parents and the post-consumption satisfaction of older surviving spouses and children. ProQuest Dissertations and Theses database (UMI No. 3405880).



  • Crane, J. W. (2021, October 15). Managing group projects or presentations [Published panel proceedings: Position paper and presentation]. Fall Educators’ Conference of the Marketing Management Association.
  • Crane, J. W. (2011, March 4). Teach what you learn: Sharing your scholarly research in business classes [Poster session]. Midwest Scholars Conference, Indianapolis, IN.


Professional Memberships

  • American Marketing Association, Member
  • Marketing Management Association, Member

Evaluating strategic marketing decisions and gaining insights into consumer behavior through market research.

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