Dr. John Crane

Dr. John Crane
Dr. John Crane
Associate Professor and Vice Chair ,
Business

Meet Dr. John Crane

OF NOTE:
Has been using the liberal arts education he received while getting his business degree as well as his marketing experience to help today’s students succeed personally and professionally.

KNOWN FOR:
Teaching students the multiple areas of marketing and how to evaluate strategic marketing decisions. 

POPULAR QUOTE:
“Everything can be marketed; how we choose to market makes all the difference.”

Examples of classes taught by Dr. John Crane:

  • Marketing
  • Advertising and Promotion
  • Consumer Behavior
  • Sales and Sales Management
  • Marketing Strategy
  • Marketing Research
  • International Marketing
  • D.B.A. – Marketing, Anderson University (Indiana)
  • M.B.A. – Marketing, Clarkson University
  • B.S. – Management & Marketing, Gannon University

Publications

  • Crane, J. W. (2010). Situational factors in the purchase of burial caskets for spouses or parents and the post-consumption satisfaction of older surviving spouses and children. ProQuest Dissertations and Theses database (UMI No. 3405880).

 

Published Panel Proceedings

  • Crane, J. W. (2022, September 22). Analytics in the classroom [Published panel proceedings: Position paper and presentation]. 2022 Fall Educators’ Conference of the Marketing Management Association.
  • Crane, J. W. (2021, October 15). Managing group projects or presentations [Published panel proceedings: Position paper and presentation]. 2021 Fall Educators’ Conference of the Marketing Management Association.
  • Crane, J. W. (2011, March 4). Teach what you learn: Sharing your scholarly research in business classes [Poster session]. Midwest Scholars Conference, Indianapolis, IN.

 

Professional Memberships

  • American Marketing Association, Member
  • Marketing Management Association, Member

Evaluating strategic marketing decisions and gaining insights into consumer behavior through market research.

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