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Tamara Hanna

Assistant Professor of Business,

Business

Meet Tamara Hanna

OF NOTE:
Something notable about me is my passion for helping students connect marketing theory to real-world application. I believe marketing is both an art and a science—rooted in understanding human behavior, creativity, and data-driven decision-making.

KNOWN FOR:
Guiding future marketers to think critically, ethically, and strategically so they can lead with purpose in an ever-changing marketplace.

WHEN NOT IN THE CLASSROOM, CAN OFTEN BE FOUND:
When I’m not in the classroom, I enjoy experimenting with new recipes, nurturing my plants, and spending quality time with my son.

POPULAR QUOTE:
Good marketing speaks. Great marketing listens, feels, and transforms.

Classes

Examples of the classes taught by Tamara Hanna:

Brand Management
Consumer Behavior
Global Business & Marketing
Strategic Marketing
Organizational Change Management
Entrepreneurial Leadership

Education

DBA – Argosy University
MBA – South University
BA – Columbia College

Notable Accomplishments

Quality Matters Certified Higher Education Peer Reviewer (2022-24)
Baldrige Foundation Partner Silver Achievement Award (ACBSP) (2020)
Make-A-Wish Society Honoree (2016)
Palmetto Center for Women – Tribute to Women in Industry (TWIN) Award Winner –
Education (2010)
Faculty Advisor for Students in Free Enterprise (SIFE) (2005-2007)

I have led workforces through very difficult decisions, including a plant closure, with sensitivity and transparency.

Working with communities as well as universities allowed for the establishment of a Center for Women Entrepreneurs, which expanded economic opportunities by advancing entrepreneurship and providing resources to assist in successful business startups, maintenance of growth, and exploration of new business opportunities.

Personal Interests & Area of Expertise

My expertise lies in digital marketing and social media marketing, and I also collaborate with start-ups to help them build strong brand foundations and strategic growth plans.