Bachelor Degree (B.A.) in Sport Management
LAUNCH YOUR SPORTS CAREER
The Sport Management program at Belmont Abbey College will help you build industry knowledge and provide opportunities for real-world application through topical courses and experiences such as internships, conferences and study abroad. Students will develop and refine interpersonal skills essential to effective management principles while learning appropriate ethical practices to apply in a professional setting. A dedicated, seasoned faculty will mentor you through the program, integrating the spirit and values of a Benedictine liberal arts education.
Possible career outcomes:
Athletic administration, Facility management, Event Planning and Logistics, Sales and marketing, Social media marketing, Corporate Sponsorships & Activation, Promotions & Fan Engagement, Broadcasting, Sport Agency & Representation, Pro Sport Front Office, Season Tickets & Group Sales, NCAA Governance & Compliance
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$46k
Average Salary For Sport Management Majors
Program Details
In addition to the specific requirements listed in the section below, all students at the Abbey are required to earn credits in our core liberal arts curriculum.
Major Requirements:
*It is the student’s responsibility to verify that all degree requirements for graduation are fulfilled.
SM 330: Sport Marketing
Instructs students in the unique properties of sport in relationship to marketing theory. This course examines the primary functions and principles of sport marketing, including consumer behavior, market segmentation, licensing, sponsorship, and more. Public relations and the legal aspects of sport marketing are also discussed.
SM 340: Sport Facilities and Event Management
This class teaches the relationship of facility design and capabilities to event possibilities with a particular emphasis on managing those facilities. Students have opportunities to design and develop sports facilities and events.
Other Favorites:
- SM 350: Sport Law and Risk Management
- SM 335: Social Media Management in Sport
- SM 390: Professional Development
- SM 399: Sport Analytics
Here are a few other minors available if you are interested in this field of study:
- Belmont Abbey Sport Management Club
- Sport Leadership Summit at Liberty University
- Sport Entertainment and Venues Tomorrow Conference
- Applied Sport Management Association
- Breaking Into Sports: BRISTOL
- Charlotte Hornets (NBA)
- Carolina Panthers (NFL)
- Charlotte Knights (MiLB)
- Charlotte Checkers (AHL)
- Atlantic Coast Conference (ACC)
- Big South Conference
- Atlanta Braves (MLB)
- Florida Panthers (NHL)
- NCAA
- US National Whitewater Center
- Showcase Baseball Academy
- Savannah Bananas
- NFL Films
- ESPN
- Fox Sports
- Charlotte FC
- Adidas
- Fuse Marketing
- Octagon
- Weber Shandwick
More about the experience
HAILEY GASS
“The sport management program is so diverse, I love learning about everything that is included in sport management because it includes things like broadcasting, marketing, coaching, finance, and many others. I enjoy learning all the ins and outs of sports as well. The faculty is always more than willing to help with anything I need and they make the classes interesting by using current events and real-life examples related to what we’re learning in class. “
MICHAEL CASTILLO ‘14
“I am originally from Covina, California and I made the decision to come clear across country to study business and sports management [at] Belmont Abbey College… The Abbey has helped shape me into the person I am now. I have grown spiritually and have made friends that will last a lifetime. Also during my time at the Abbey I was able to pursue my passion for sports by taking an internship with the Charlotte Bobcats/Hornets, owned by Michael Jordan.”

