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Digital Marketing

Bachelor’s Degree (B.A.) in Digital Marketing

MARKETING IN THE DIGITAL LANDSCAPE

Digital Marketing teaches students to be nimble thinkers, skilled in both the art of persuasive communication and the science of data analytics. Our program, in relationship with RIZE Education, gives students a deep background in both, along with the intuition needed to blend them into effective strategies. You’ll learn to reach current and potential customers using digital tools, such as search engine optimization (SEO), email marketing, social media advertising, content marketing, and more. Our Digital Marketing program empowers students to become versatile marketers, capable of navigating the complexities of the digital ecosystem. This program is designed to provide students with analytical and critical thinking skills as well as the ability to successfully build and run digital marketing initiatives in an ethical and responsible manner, consistent with their Catholic and Benedictine education.

This program is offered as 100% online majors for online undergraduate students and as a minor for traditional undergraduate students.

Possible career paths:
Digital Marketing Analyst, Social Media Manager, Content Strategist, Email Marketing Specialist, Digital Marketing Manager

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Program Details

Course Requirements

Course Requirements:

EC 202: Introduction Economics II
AC 211: Principles of Financial Accounting
BU 221: Spreadsheet Applications
BU 309: Marketing
BU 315W: Business Communications
BU 319: Advertising and Promotion
BU 350: Consumer Behavior
MA 304: Statistics for Business and Economics
BU 419: Marketing Research
BU 416: Marketing Strategy
DM 301: Social Media Marketing*
DM 302: Email Marketing*
DM 303: SEO and SEM*
DM 304: Digital Marketing Analytics*
DM 305: Viral and Organic Growth*

*These classes offered in partnership with RIZE Education.

It is the student’s responsibility to verify that all degree requirements for graduation are fulfilled.

Powered by RIZE Education

This program includes online courses as part of the curriculum through our partnership with Rize. These offer students cutting-edge curriculum, greater scheduling flexibility, access to nationwide experts in the field, and access to even more resume-ready skills.

The Belmont Abbey/Rize partnership enriches the curriculum with the latest industry trends and combines the convenience of online learning with the effectiveness of traditional campus engagement, providing students with a comprehensive and adaptable educational pathway that maximizes the best of both worlds.

Learn more about RIZE Education.

Highlights

Completing this program grants graduates a competitive edge in the professional world, as they can demonstrate mastery of specific skills verified by reputable sources. Upon completion of this major, students will have attained the following certifications: