Minor in Digital Marketing
MARKETING IN THE DIGITAL LANDSCAPE
Our minor in Digital Marketing teaches students to be nimble thinkers, skilled in both the art of persuasive communication and the science of data analytics. Our program, in relationship with RIZE Education, is designed to provide students with analytical and critical thinking skills as well as the ability to successfully build and run digital marketing initiatives in an ethical and responsible manner, consistent with their Catholic and Benedictine education.
This program is available to both traditional and online students!
Possible career paths:
Digital Marketing Analyst, Social Media Manager, Content Strategist, Email Marketing Specialist, Digital Marketing Manager
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Program Details
Course Requirements:
BU 309: Marketing
DM 301: Social Media Marketing* OR EN 361: Writing for Social Media
DM 302: Email Marketing*
DM 303: SEO and SEM*
DM 304: Digital Marketing Analytics* OR DM 305: Viral and Organic Growth*
*Offered in partnership with RIZE Education.
All courses in this minor must be taken at Belmont Abbey College / Rize Education and a minimum grade of “C” must be earned in each course required for the minor. For students seeking to double-minor in Business-related minors, each minor must have a minimum of 9 credit hours distinct or exclusive to that minor. Those nine credits cannot count toward any other minor.
It is the student’s responsibility to verify that all degree requirements for graduation are fulfilled.
This program includes online courses as part of the curriculum through our partnership with Rize. These offer students cutting-edge curriculum, greater scheduling flexibility, access to nationwide experts in the field, and access to even more resume-ready skills.
The Belmont Abbey/Rize partnership enriches the curriculum with the latest industry trends and combines the convenience of online learning with the effectiveness of traditional campus engagement, providing students with a comprehensive and adaptable educational pathway that maximizes the best of both worlds.
Learn more about RIZE Education.
Students who are interested in finding an internship in digital marketing may contact the Career Services office at careerservices@bac.edu.
With Abbey Online, you get a quality education without ever having to step foot on campus. We tailor digital learning to fit your needs, from flexible programs to affordable course materials to support from your advisor every step of the way.